by Carl » April 30th, 2013, 9:59 pm
How are they supposed to show they care about it? It's almost 20 years old and had two sequels. There's not a lot they could do at this point; merchandise wouldn't sell very well and more sequels would probably not make much, if any, profit. There's only so much they can do before a movie's popularity dies down and becomes something that would cause them to lose money. It's a sad truth. Some movies will remain popular for a long time, others will not.
Balto is a great movie that deserves more attention, but for Universal to give it more attention at this juncture probably wouldn't benefit them.